Thursday, April 20, 2017

PART 1---LORD'S TAILOR, MALAYSIA'S MOST FAMOUS, SUCCESSFUL AND BEST MENSWEAR LABEL OPENS ITS FLAGSHIP STORE AT THE GARDENS MIDVALLEY IN GLITTERING CEREMONY GRACED BY LUSTROUS LUMINARIES LIKE DATO PROFESSOR DR JIMMY CHOO, MALAYSIA'S BEST SINGER DATO STI NURHALIZA, MALAYSIA'S GREATEST SUPERMODEL AMBER CHIA AND THE BEST BLOGGER IN OBSERVABLE UNIVERSE DATO KEE HUA CHEE

KEE@FSWMAG.COM
WITHOUT AN IOTA OF DOUBT, THE BEST MENSWEAR TAILOR IN THE LENGTH AND BREADTH OF MALAYSIA IS LORD'S TAILOR.

Founded by Robert Loh and wife Lily Loh Lee Lee in 1974, Lord's Tailor's big break came when Muhammad Ali, the world's greatest boxer who ever lived, stayed at KL Hilton in Jalan Sultan Ismail and ordered 6 suits from Lord's Tailor.


Kuala Lumpur was bemused, the Malaysian Prime Minister Tun Dr Mahathir Mohamed took notice and ordered a suit and today has hundreds of Lord's Tailor jackets, suits and shirts and the rest is history.


Today Lord's Tailor has boutiques in Bangsar Shopping Centre, AmpWalk, Pavilion KL and now The Gardens@Midvalley which opened 20 April 2017 to great fanfare.


Lord's Tailor pret-a-porter jacket averages RM 3,000 and under RM 1,000 for matching trousers while a bespoke, made to measure suit costs RM 3,800 and up to RM 80,000 for gold threaded fabric with your name woven into the edges of the textile. A readymade shirt is RM 250 and up. Not at all cheap but you are buying quality and immaculate workmanship that last for decades!


WWW.LORDS1974.COM


FOREWORD BY OLIVIA LOH, DIRECTOR OF MARKETING AND RETAIL OF LORD'S TAILOR


"GRAND OPENING OF LORD’S 1974 AT THE GARDENS MALL ON 20 APRIL 2017

“As we launch LORD’s 1974, we want to take a moment to celebrate the heritage of where we have come from and where we are heading. The brand is truly a testament to the many years of dedication and hard work poured into a passion that our founder had more than 40 years ago to make people look good. 

"And that’s something people don’t know about my dad Robert Loh. His ultimate joy is to see a suit that perfectly fits the client and that is the drive behind our brand. For more than 40 years, Mr and Mrs Loh has worked tirelessly to build up a brand that they are very proud of and believe in. And to this day, they still work 7 days a week to continue ensuring his sense of perfection can be passed down to every single staff working within the company.

"I was reading a quote Dato’ Siti Nurhaliza once made about LORD’s Tailor the other day, “Lord’s Tailor is a family shop that genuinely cares about the quality and customer service. LORD’s is truly one of Malaysia’s best success stories.” Reading this made me realise LORD’s is not just about us but also the many clients and ambassadors who have been supporting us throughout the years – people who many have come to be good friends of ours. 

"And we also want to take this time to thank some of them by giving tribute to them for their support namely Prof Datuk Jimmy Choo, Dato’ Siti Nurhaliza, Dato’ Lee Chong Wei, Datuk Chef Wan and Amber Chia are all movers and founders in their own right within their industry. 

"Of course, there are so many more, but we have chosen to give tribute to these 5 because of the immense contribution in each of their industry of expertise. They are such an inspiration to Malaysia and to us as well.

"Some people may not be familiar with our new brandmark LORD’s 1974 and we want to highlight the 43 years of heritage that is carried through – the passion for “The Perfect Suit” combined with excellent customer service. This is the secret of LORD’s successful longevity in a highly competitive industry.

"With LORD’s 1974, we hope to continue to strive to combine our roots of precise tailoring and inject fresh details into our designs to create Ready-to-Wear collections and Made-to-Measure suits that not only fits the wearer perfectly but also exudes elegance as well as enable our client to feel a sense of confidence and distinctive style.”



LORD’s 1974: The New Brandmark of LORD’s

LORD’s has reached another milestone after four decades, the company has launched in 2017 a new label – LORD’s 1974. The new brand carries the founding heritage year along with the prominent house name.

LORD’s 1974 is an entry-level luxury label specialising in both men’s formal and casualwear. The brand’s main vision is to proliferate as the finest Malaysian luxury menswear brand with a renown for its fine craftsmanship, best quality natural raw materials and contemporary style.

Each season will feature a contemporary seasonal approach while retaining a classic series pervaded in timeless elegance.

The ready-to-wear label is made in the heart of Kuala Lumpur at the highest standards of craftsmanship. Utilising the finest European fabrics sourced from global renowned mills, each product is uncompromised in quality and aesthetics.

LORD’s 1974 also features a new premium service line, our new Made-to-Measure program.

“We listen to what our customers want and meticulously measure every customer. Then we’ll suggest the best combination of fabrics in terms of colour and material type, cut and style to ensure that the end result flatters the customer”
Robert Loh, Founder of LORD’s Tailor.

One of the key values of LORD’s 1974 is that a suit shouldn’t only look great but also fit the gentleman well and is absolutely comfortable to wear. This boils down to the key aspect of a Perfect Suit – the Cut.

At LORD’s 1974, we believe a well-cut suit is one of the best investments in fashion a man can have. So whether you are getting a Ready-Made, Bespoke or Made-to-Measure suit from LORD’s, we endeavour to achieve perfection.
The term “Bespoke” originates from London's world famous Saville Row, renowned for fine custom tailoring, when bales of cloth for a suit were said to “be spoken for” by a customer. 
This means the fabrics had already been booked and paid in advance and is no longer available as they now belong exclusively to that particular cistomer. This is indeed the approach taken by LORD’s 1974 to ensure every piece of clothing is perfectly suited to the customer.
Our tailors and craftsmen approache each fabric using their extensive knowledge of precise tailoring to accurately cut the cloth to the exacting measurements of the individual, keeping the material proportionally flattering to the entire body no matter the shape and combining them all together needle by needle in the hand-making of each suit. 

This method guarantees each piece of clothing made by LORD’s 1974 gives its customers the confidence to feel and look their best.



Made to Measure

LORD’s 1974 Made-to-Measure service provides an unrivalled experience of personally tailored elegance. It offers customers the complete suiting experience that is a cross between a Bespoke and a Ready-to-Wear suit.

Customers are measured and fitted with a style and fit closest to their body shape and size, allowing them to enjoy the full custom benefits of selecting their own choice of suit details such as lapel and vents, fabric, lining and button – the final result is a custom suit that is individually hand-crafted the same way our Bespoke suits are made.

Our wide-ranging Made-to-Measure program blends expert tailoring with the distinct needs of the individual. Browse a comprehensive portfolio of fabrics, hand-selected by our very own designers, and find exclusive patterns and colours available in our offerings. For further customization choose one of the unique fits from within our collections of suits and shirts.

It is the best of both worlds.


Italian Collezione

As LORD's 1974 continue to revolutionise the menswear landscape in Malaysia's menswear industry, and in conjunction with the Grand Opening of our flagship store in The Gardens Mall, we are proud to announce our new "Made in Italy" collection - The Italian Collezione. 

Every single piece of suit, jacket, or pants from our Italian Collezione is made from some of the best raw materials from Italian fabric mills such as Ermenegildo Zegna and are 100% made in Italy. Our Italian Collezione collection doesn't only include suits and clothing but also leather goods, accessories as well as shoes. 

Every item is specially designed and curated with our key clients in mind with the intention to fashionise every gentleman with all the pieces of products required to look and feel their best. 



LILY LOH, ROBERT LOH AND SON KENNY LOH
LILY AND ROBERT LOH FOUNDED LORD'S TAILOR IN 1974 AND MRS LOH NAMED IT 'LIRD'S TAILOR' BECAUSE IT WAS FIT FOR AN ENGLISH LORD THOUGH SHE SHOULD HAVE CALLED IT 'KING'S TAILOR' AS THEIR APPAREL ARE WORTHY OF A KING! 
LILY LOH LOOKING LIKE ROCK QUEEN WITH COOL DUDE ROBERT LOH AND DAPPER SON AND CREATIVE DIRECTOR/MANAGING DIRECTOR KENNY LOH
DATO KEE HUA CHEE WAERING JUNGLY GREEN RTW LORD'S TAILOR SUIT
DAZZLING QUARTET
MIKI CHOONG JOINS IN
THE BEST FOR THE BEST!
VICKI LOH JOINS THE MERRY PARTY


LOVE HER FISHING NET 
FLOWER POWER
LORDS IN LORD'S TAILOR


LORDS AND LADY






DODI AT RIGHT WITH PALS
DATO DR KELVIN TAN, ADRIAN WONG AND 


ADRIAN LOH AND DATO KEE HUA CHEE


IS THAT GREEN GOBLIN?
DATO KEE HUA CHEE CARRIES ALL LEATHER BROOKS MESSENGER BAG (RM 3,500) AVAILABLE AT LORD'S TAILOR


MIKI CHOONG AND OWNER ROBERT LOH
MIKI CHOONG, ROBERT LOH AND DATO KEE HUA CHEE


AH-MEN






4 GORGEOUS MODELS




MIKI CHOONG, HANS ISAAC AND LILY LOH


AMBER CHIA AND HUBBY ADRIAN WONG IN LORD'S TAILOR


2 SUPERMODELS---AMBER CHIA AND DATO KEE HUA CHEE


DATO KEE HUA CHEE AND HOT HANDSOME HUNK LUCAS LAU WHO IS WEARING DATO KEE HUA CHEE'S SHIRT
DATO KEE HUA CHEE AND MALAYSIA'S HOT NEW YOUNG MODEL LUCAS LAU. MOST PEOPLE CANNOT TELL THEM APART AS THEY LOOK LIKE IDENTICAL PEAS IN A POD
DATO KEE HUA CHEE AND LUCAS LAU WHO ADMITS HE SOMETIMES DARES NOT READ THIS BLOG FOR FEAR OF SEEING WHAT IS WRITTEN ABOUT HIM
NOW HE FEARS NOT AFTER CLINCHING THE 'MOST HANDSOME YOUNG MODEL IN OBSERVABLE UNIVERSE' TITLE 
NO, LUCAS LAU IS NOT STANDING ON A CHAIR AS HE IS JUST TALLER THAN DATO KEE HUA CHEE AT 190 CM
NOTE THEIR MATCHING OUTFITS MADE BY LORD'S TAILOR FOR THE OCCASION
LUCAS LAU SHOULD WEAR MATCHING JACKET LIKE DATO KEE HUA CHEE AND BOTH CAN PERFORM ON STAGE AS BOY BAND
ADRIAN LOH APPLIES TO JOIN THE BOY BAND CALLED 'THE LORDS'
LUCAS LAU, DATO KEE HUA CHEE AND ADRIAN LOH WERE VOTED MOST GLORIOUSLY GORGEOUS GUYS
LUCAS LAU AND RICH JEWELLERY HEIRESS
LUCAS LAU, RICH HEIRESS AND ADRIAN LOH


ROBERT LOH AND ADRIAN LOH
FAMOUS ACTOR HANS ISAAC AND FAMOUS BLOGGER DATO KEE HUA CHEE
HANS AND DATO KEE HUA CHEE






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