MATRIX STROBE STAR
AWARD 2016/2017
Matrix,
the No 1 professional brand in Asia organised its inaugural professional hair
show in Malaysia – The Matrix Strobe Star
Award 2016/2017 in EX 8 Subang Jaya.
This show was conceptualised from the
term ‘strobing.’ Derived from the photography realm and extended to the world
of make-up, ‘strobing’ is a highlighting technique widely used in make-up and looking as if constantly being flashed with lights.
Due
to high demand for ‘strobing’ and to anchor its position as an aspirational
brand, in 2016 Matrix took an innovative lead to evolve this trend onto hair as
one of its trend collections and named it Rock ‘N’ Strobe.
Matrix is the 1st
professional brand to own strobing technique. Strobing on hair is a
highlighting technique meant to enhance particular facial features of the
wearer 24/7.
The Matrix Strobe Star
Award 2016/2017 is organised to prove hair strobing is a great way
of expressing one’s individuality and style and to enhance their partner salons’
professionalism, skills and creativity. In order to join this competition, it
is mandatory for all hair stylists to be well versed with strobing
techniques.
The award
kicked off in September 2016 for submissions of strobing
creations from Matrix partner salons. An overwhelming response of 300
submissions was received but only 30 made it to the semi-finals.
During
the semi-finals, the contestants were required to recreate the work they submitted and judged at L’Oréal Academy. 70% of contestants’ work were judged on technical skills (colour, strobing technique and cutting) and remaining 30% on overall outlook.
The esteemed panel judges comprised of L’Oreal Malaysia’s Professional Product
Division General Manager -Mr. Aaron Littlewood, ASIA PACIFIC Professional
Product Division, General Manager Education - Pauline Cairns, Matrix’s Global
Colorist - Stevie English, Matrix Australian Design Team Cutting guru – Kobi Bokshish,
Yang Mei Ling – Editor of Female Magazine and Beatrice Looi, a renowned fashion
designer.
The
shortlisted 10 contestants with the highest results were granted the
opportunity of a lifetime to enter the competition finale. It was a much
challenging round as they had to demonstrate top notch strobing techniques to walk away with prizes worth RM110,000.
The
competence and skills of the top 10 finalists were tested again as the top 10 finalists had to recreate their hair designs to be revealed publicly for the first time.
Rather than being just any competition, the final was extra special as all 4 Matrix Artistic Educators –Alan, Dr Ken, Roy and Stephan showcased their skills and creations.
They presented their
craft according to the themes Punk Rock and Glam Rock. On
top of that, Matrix international guest artists from Australia, Matrix Global
Colorist Stevie
English and Matrix Australian Design Team Cutting guru Kobi
Bokshish, both with more than 20 years of experience in the industry, flew in for live demos.
Stevie is a hair expert for TV and artistic director for The Voice of Australia. Kobi is renowned as avant-garde hairstylist and his edgy cutting skills has won numerous
competition nationally and internationally. Both collaborated seamlessly
to inspire and excite the crowd with their Artistic Candy Rock.
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